Of course, we know each of our fans has their favorites and their own preferences. If the details of the latest technology-enabled initiative is somewhat vague, the goals are crystal clear: “Taco Bell is all about satisfying our fans with the most craveable dining experience imaginable. The data that is collected will also allow the company to serve up tailored offers based on individual dietary preferences as well as other factors like location, weather, and location-specific pricing to provide guests with a more relevant and customized experience. Taco Bell will deploy AI technology and analytics capabilities, making it possible to provide customers with relevant menu recommendations and promotions based on their past ordering history via the branded app. The latest initiative will help the company, which has more than 7,000 locations, to show guests the most relevant menu items, promotions and content based on their individual customer profiles. In its ongoing efforts to create an innovative omnichannel customer experience, Taco Bell, which ranks as the fourth largest fast-food chain in the United States with more $10 billion in sales in 2018, announced last week that it will continue to invest in guest-facing technologies.
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