Overlooking two of the most beautiful piazzas in Lucca, the 55-guestroom boutique hotel, complete with nine unique suites, is perfectly situated for discovering the stunning city.Īutograph Collection is slated to bring its unique perspective on hospitality to more travelers in 2021, with 48 hotels anticipated to join the Collection before the end of the year in exciting locations around the world – from picturesque ski resorts, to vibrant European capitals, to all-inclusive beach destinations. Known as the city of 101 churches, Lucca is located in the heart of Tuscany, at the foot of the Apuan Alps and less than half an hour’s drive from the Versilia Coast. Hand-selected for their inherent craft and distinct perspectives on design and hospitality, Autograph Collection hotels offer rich immersive moments that leave a lasting imprint.įitting for a brand committed to restoring historic landmarks, the 200 th Autograph Collection hotel is the former 16 th Century Palazzo, Grand Universe Lucca, Autograph Collection, in Lucca, Italy. The brand’s compelling approach allows hotels to retain their independence, while enjoying all the benefits of being part of the Marriott Bonvoy suite of offerings. With new travel opportunities on the horizon, we look forward to welcoming guests to our distinctive properties in key cities and resort destinations around the world.”Īutograph Collection Makes its Mark with Impressive GrowthĪ leader in the soft brand space, Autograph Collection was created in 2010 with just seven hotels. Our Collection brands provide travelers with these truly authentic experiences, enveloped in the convenience and amazing benefits of being part of the Marriott Bonvoy portfolio. “This has become increasingly important over the past year, as those who are waiting to travel are counting down the days until they make memories on the road again. “We know guests are seeking to immerse themselves in the richness of the locale, to discover what defines the destination, and to experience one-of-a-kind hotels,” said Tina Edmundson, Global Brand & Marketing Officer, Marriott International. Social media analysis conducted on behalf of Marriott saw a significant year-over-year uptick in searches such as “architecture” + “tells a story” (+155%), “piece of history” + “hotel” (+100%) and “storytelling” + “building” +“design” (+322%). Research from Tripadvisor about consumer behaviors during the past year demonstrates quicker than average recovery in clicks on hotels with the words “boutique,” “luxury,” “quaint,” “romantic” and “charming” in their description. In the current travel environment, data reflects that travelers continue to be interested in more individualized and experiential stays offered by hotels such as those in the Collections portfolio. The Collection brands are focused on offering consumers a range of independent properties with unique stories inspired by their destination, and providing owners access to all the benefits of the Marriott system while retaining their hotel’s individuality.
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